One summer in college, Laura participated in a geology research program at the UMN-Morris. The program was designed to encourage women to pursue graduate studies in geology but the larger outcome was to convey a sense of confidence and support. The professor advised us to keep a warm fuzzy file, of letters of recommendation and other compliments - basically a folder you could haul out when you were feeling insecure, to remind yourself that other people thought highly of you.  Even though the plans to teach college geology fell by the wayside, the warm fuzzy file persisted. Nowadays, it resides in a notebook at the cash register, into which compliments about the store are recorded. There's something about owning one's own store that makes compliments, and insults, that much more personal and deeply felt. Though the rational side of us knows we can't please everyone, we appreciate the feedback from people for whom our work resonates. These lovely overheards have become part of our marketing, and there's nothing like opening the book on a dreary day and reminding oneself of the ripples of effect out in the world. We'd encourage everyone to start a warm fuzzy file.

Just a few of our favorites:


"We're in this store. It's the cutest thing I've ever seen."

"I just think you're wonderful. I'm literally on overload. I'm so happy you are here."

"I don't come in here enough. It's so happy."

"I will be back 'cause I'm madly in love with this store."

"This is gorgeous. Just gorgeous. This is oxygen. Thank you for letting us come in."

"You guys have a great shop. It gets me creative again."

"Everywhere I look, I'm in joy."

"This is by far one of the most charming stores I've been to. There should be some sort of prize."

"This is really touching: You put your heart into this. I've learned a lot from you."

"When I got home, I told them I think it's daughters of elves and fairies working in there. I didn't want to go back out on the street."


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Anthology sparks the creativity of the Madison community."